Successful businesses depend on sales to flourish, and a way to increase sales is through digital marketing. If you want to grow your business online, you should put in place proper strategies for search engine optimisation (SEO) so that your website gets a good ranking and your business reaps the profits from sales.

The right SEO techniques can give you a leg up on your competition, convert more visitors into customers, and ultimately, boost sales. But as SEO is constantly evolving to give the best results, learning the tips and tricks to SEO will allow your business to have a better chance at boosting sales online.

There are many ways to implement SEO and we will share four amazing tips on the best ways to use SEO to increase sales. 

Be deliberate in using keywords

Keywords are a crucial part of SEO. Here are some of the common places where keywords are used:

  • Website Content
  • Web pages
  • URLs
  • Headings
  • Image descriptions
  • Metadata
  • On Page 
  • Emails

Google adwords is the best platform to do keyword research. Alternatively, the Keyword Everywhere extension, Google Suggest, and Ubersuggest website of famous digital marketing guru, Neil Patel, are also great resources to have in your tool kit. Once you have identified the suitable keywords, you will be able to connect with prospects who are looking to buy what you are selling.

Create stellar content

Content lies at the heart of inbound marketing. When you have a robust inbound strategy in place alongside great and unique content that drives it, you have a winning combination. However, it is important to remember to optimise all your content with relevant keywords and ensure that the keywords used define your products or services perfectly.

  • Blogs
  • Videos & Infographics
  • Podcasts
  • Animations
  • User-generated content
  • Guest blogs
  • Ebooks and whitepapers
  • How-to guides
  • Lists 
  • Product reviews

Use social media to reach your audiences

Social media is one of the best and quickest ways to grow your business. By having a solid SEO strategy, you can obtain good leads because these days, more people are using social media platforms. Nearly more than 80% of people use Facebook when they want to find interesting content. Thus, social media platforms are vital in allowing you to reach new audiences and attract more eyeballs to your products or services while developing an engaging relationship with customers.

Go local and be mobile-optimised

There have been two areas which have seen significant changes to SEO: mobile and local content, and the two go hand in hand. 30% of people view content through mobile devices and 70% of audiences look for content through local business searches. By focusing on these two areas, you are bound to get more traffic to your website and grow your business.

Try these four easy tips on SEO and watch your business achieve genuine sales.