What exactly is SEO?

SEO refers to search engine optimisation which helps to rank websites on search engines. It helps search engines identify the best business amongst competitors. It plays an important role in making your business successful online. However, with millions of other businesses all competing for visibility, how does yours stand out from the rest?

Starting your business online and growing your business online are two different goals. In an ever changing digital landscape, simply having a website is no longer enough. With many search results generated online, you need to be strategic in order to rank higher on search engines. An SEO agency can help you by providing the strategies you need to improve visibility of your business on such platforms.

How An SEO Agency Can Improve The Ranking Of Your Website

An SEO agency will focus on five vital points to help improve the ranking of a website. They are keyword research (keyword optimisation), website audit, on-page optimisation (clean HTML coding), optimised content and off-page SEO (link building).

1. Keyword Research

Identifying keywords is an important foundational step for SEO. It reflects the content within your website and helps search engines to pick up your website to list.

Before generating leads online, an SEO agency will find the best keywords for your website. They will focus on LSI (Latent Semantic Indexing) keywords which are conceptually related terms that search engines use to understand content on a webpage – they present the ideas or concepts through related keywords. They will also conduct an online research to find out the keywords which are already trending online.

Once research is completed, an SEO agency will have a good idea of the strategy that is needed to improve your ranking using those finalised keyphrases. They may discover that competition for certain keywords are lower and hence your website is able to rank better just by using simple optimisation. But other keywords may face higher competition and to have a better ranking, link building is highly recommended.

It is best to take a good look at your finalised keywords and your ranking factors before taking any action on your website. Strategy is an important part of SEO and one that a good SEO agency will take seriously.

2. Website Audit

Before improving the ranking of a website, we need to identify the areas which can help improve SEO by allowing search engines to better understand your website content.

This involves getting the keywords and phrases we have finalised in our earlier research to be populated on the website, so that search engines will pick them up.

The initial website optimisation usually involves populating your website’s meta description and keywords. This is the information that visitors first see when scrolling through a list of results and tells them related details regarding your website. This optimisation may include refreshing your website’s title and individual page titles to incorporate your business name and significant catchphrases that give potential clients an insight into what you do.

The presence of a few short sentences or paragraphs about your business and products/services gives you an opportunity to insert the keywords and phrases you wish to rank for. It is very important to cover all the keywords in your website content as it helps in ranking on search engines.

3. On-Page Optimisation

SEO services include ongoing optimisation and updates to help you keep your content fresh and to ensure that your website ranks as high as possible. This includes adding meta titles, keywords, and descriptions to the website. By inserting suitable keywords within alt tags, meta tags, and descriptors, we guide search engines to pick up those keywords within your website.

4. Optimised Content

Before embarking on SEO, it is very important to prepare unique content on your website using targeted keywords. The content on your website tells search engines more about your business – what you do and the products/services you provide. Hence, when we incorporate the website with specific keywords, it is easier to rank it on search engines. Content is the king of SEO. Without creating optimised content, your website cannot be ranked highly on search engines.

5. Off-Page Optimisation

Link building has become increasingly important in the world of SEO. The more competitive a keyword or area of business is, the more links a website needs to have to rank higher. Even though you may find that you have received a lot of links, it is also vital to get the backlinks from websites which have the same niche, high domain authority (DA) and have a low level of spam.

Building links involves many specific tactics and methods. One way we can do that is to write guest posts on other blogs and create great content that gets shared by other websites with good DA. However, do take note that you need to get a dofollow link only from the guest post. An effective and ongoing link building strategy is crucial in establishing and improving your presence online.

Get Started On Your SEO Journey Now

To rank your website online, your business needs to perform SEO. Without getting good ranking on search engines, your business will not be visible online. Ranking highly on search engines is possible with the help of an SEO agency, so that your business can reap the benefits of SEO as soon as possible.