Are you a small business owner looking to start SEO?
Search Engine Optimisation (SEO) is one of the easiest ways to promote your business online. Statistics have shown that many businesses fail within the first year of starting out. To avoid this outcome and generate leads for your business, SEO is the best way to rank your business online and get noticed by your audience.
Many people want to promote their businesses online. In order to successfully promote your business online, we must invest in a good SEO strategy.
SEO areas to focus on for small businesses
There are different ways to conduct SEO. To rank any small business on Google, we need to focus on these main SEO areas:
Website: A quick loading, well-structured, mobile-friendly website is essential.
Content: Your content should convince customers on why they should choose you.
Content marketing: Informational blog content can put you in front of a wider audience.
On-page: Basic optimisation is important – think page titles and meta descriptions.
Local SEO: Local businesses need to consider local SEO best practices.
Authority building: Links are still highly correlated with strong search engine results.
Credibility: Case studies, portfolios, reviews and testimonials help you to seal the deal.
Challenges in ranking well for small businesses
Almost everyone searches for products and services on search engines. They have become a daily go-to resource for people to find solutions to their needs. Therefore, in many cases, ranking well on search engines is a great way to get in front of potential customers. However, SEO may not be the most suitable marketing approach for every business at a given time, and small businesses may find it challenging to rank well. To get a clear vision of what you are up against, here are some useful points to consider.
Budget: You may not have the budget to compete with established competitors.
Speed: SEO can take a long time to deliver results, especially in competitive markets.
Competition from ads: Ads now occupy a ton of screen space.
Big competitors: Some search terms are already oversaturated and it can be hard to compete.
To counter these challenges, small business owners can focus on organic search visibility. This is desirable if you are just starting out and want to see results quicker. Couple this with a paid campaign that targets your key audience, and you will have a higher chance of getting the results you want in a shorter amount of time.
Note that this is also subjected to your budget. If you have a low budget, you should target your audience through an organic process while a sizeable budget can be focused on paid campaigns, thus getting faster results.
Basic SEO terms all small businesses should know
Here is a basic glossary of SEO terms you should know to make your website rank higher on search engines.
Organic Search: When you type a word or phrase in Google or other search engines, you are carrying out an organic search. The other type of search that Google returns are paid search results. The higher a page ranks in an organic search, the more likely searchers will visit it.
Keyword: A keyword is a word or short phrase that informs a search engine regarding a website. When you perform a search, search engines look for pages that contain many keywords relevant to your search. This does not always mean it will return results that contain the exact phrase you search for, but Google will match the intent of your search, if it is relevant.
Search Query: What you type into the search box is a search query. For example, if you googled, “What is the best electric shop?”, that is your search query and the results will also give you related ideas associated with your keywords.
HTML Tags: HyperText Markup Language informs browsers how to display your website.
Headers: On a web page, the parts in bigger, bolder letters are usually headers or heading tags. Using strong keywords for h1 and h2 tags helps your web page rank better and they are particularly useful for small business SEO optimisation.
Title Tags: When a website comes up as a result of a search query, the bolder letters at the beginning are the title tag. It should be in specific limits also; the ideal limit is 50 to 70 characters.
Meta Descriptions: A meta description summarises the website with specific limits of 150 to 170 characters. Description should be optimised for all keywords.
Backlinks: When another website links to your website through a hyperlink containing specific keywords, that is called a backlink, and it is basically the gold standard of SEO. Not only do you benefit from the traffic that the website is sending you, but when Google sees that reputable websites are linking back to you, it will improve your search rankings.
Grow your small business online with SEO
It may be a struggle for small businesses with limited resources to excel in SEO for the get-go but do not let that deter you! Follow the steps and aim to perform SEO to grow your business online.